As the average price of a new car creeps toward $50,000, automakers are under pressure to provide more budget-friendly options. Kia has responded decisively by restructuring the 2026 Seltos lineup, introducing a new entry-level front-wheel-drive LX trim that lowers the starting price of its compact SUV by $1,000 compared to last year.
Now priced from $25,085 including destination, the 2026 Kia Seltos offers a more accessible gateway into the popular subcompact crossover market—making it one of the few new vehicles still available under the $26,000 mark.
Pricing Breakdown: 2026 Kia Seltos vs. 2025
| Trim | 2025 Price (incl. dest.) | 2026 Price (incl. dest.) | Price Change |
|---|---|---|---|
| LX FWD | N/A | $25,085 | N/A |
| LX AWD | $26,085 | $26,285 | +$200 |
| S FWD | $26,585 | $26,785 | +$200 |
| S AWD | $28,085 | $28,285 | +$200 |
| EX FWD | $27,585 | $27,785 | +$200 |
| EX AWD | $29,785 | $29,985 | +$200 |
| SX AWD | $32,585 | $32,785 | +$200 |
While the rest of the range sees a modest $200 increase, Kia’s repositioning of the LX FWD trim shows its intent to remain competitive in a value-driven segment.
Standard Features and Technology
Despite being an entry model, the Seltos LX FWD includes modern tech features that matter to today’s buyers. It comes with:
- An 8.0-inch touchscreen
- Wireless Apple CarPlay and Android Auto
- A 147-horsepower 2.0-liter four-cylinder engine
- Kia’s full suite of active safety systems
Stepping up to the S and EX trims brings a larger 10.25-inch infotainment screen, while the range-topping SX AWD offers premium touches like:
- LED lighting
- 18-inch alloy wheels
- Wireless smartphone charging
- A Bose premium audio system
- Power liftgate
- Optional dual 10.25-inch screen layout
- Available heated front seats
Read Also : Nissan Qashqai e-Power 2025 Hybrid Debuts with 1,200 KM Range
Performance: Two Engine Options, One Turbo
For 2026, the 190-horsepower 1.6L turbocharged engine is now exclusive to the SX AWD trim, following the removal of the X-Line variant from the lineup. This makes the SX AWD not just the most luxurious option but also the most powerful. The rest of the trims continue with the naturally aspirated 2.0L engine offering 147 horsepower, suitable for daily commuting and light adventure.
Kia’s Strategy: Meeting Market Demands
Kia’s refresh of the 2026 Seltos is a strategic move to target customers priced out of the increasingly expensive SUV market. By cutting costs where possible and enhancing standard features, Kia positions the Seltos as a tech-savvy, fuel-efficient, and stylish compact crossover that punches above its price point.
This strategy follows a broader industry trend where carmakers are either introducing more affordable trims or discontinuing slower-selling variants to balance profitability with accessibility.
Conclusion
With the 2026 Seltos, Kia doubles down on value, tech, and flexibility, adding an affordable entry point without stripping the essentials. The launch of the LX FWD trim reflects an automaker that understands the evolving needs of budget-conscious buyers without compromising its brand’s premium aspirations.
As competition intensifies in the subcompact SUV segment—featuring rivals like the Hyundai Kona, Mazda CX-30, and Toyota Corolla Cross—the updated Seltos proves that Kia intends to stay ahead with a mix of competitive pricing, modern technology, and compelling trim options.
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