You Can’t Buy This Lexus LBX Without a Lottery Win

In a bold move blending performance DNA with ultra-exclusive design, Lexus has officially priced the LBX Morizo RR Original Edition at 7.3 million yen (approx. $49,600). With only 100 units set for production, this special edition SUV pays homage to the personal vehicle of Toyota Chairman Akio Toyoda, but it won’t be available to just anyone—it’s accessible only through a lottery-based allocation.

This announcement follows the model’s debut just a month prior, and the buzz around it hasn’t slowed down. Combining the raw power of the GR performance division with bespoke styling elements, the LBX Morizo RR Original Edition solidifies Lexus’s growing commitment to driver-focused performance in compact luxury formats.

What Makes This Lexus LBX So Special?

• Limited to only 100 units
• Inspired by Akio Toyoda’s personal Morizo RR
• Priced at ¥7.3 million (~$49,600)
• Features bespoke interior and exterior finishes
• Powered by a 300 hp 1.6L turbo engine
• Available in 6-speed manual or 8-speed automatic
• 70 units already allocated through dealership lotteries

A GR-Engineered Lexus Wrapped in Sonic Chrome

Though the LBX Morizo RR Original Edition doesn’t receive performance upgrades beyond the standard Morizo RR, its visual and emotional appeal is on another level. The exterior stands out with a Sonic Chrome paint finish, accented by bright yellow highlights around the front fascia and brake calipers. These design choices are identical to the configuration on Akio Toyoda’s own car, making this version not only rare but personally significant to the brand’s leadership.

Under the hood, the Original Edition shares its mechanical components with the GR Yaris and GR Corolla. That means a 1.6-liter turbocharged three-cylinder engine producing 300 horsepower and 295 lb-ft (400 Nm) of torque, distributed through an all-wheel drive system.

Buyers can choose between a 6-speed manual transmission for purists or an 8-speed automatic for convenience—making this a true enthusiast’s SUV, despite its compact luxury credentials.

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Inside the Cabin: A Bold Combination of Sport and Sophistication

If the outside is subtle aggression, the interior of the LBX Morizo RR Original Edition makes a much louder statement. Lexus has opted for dark brown leather across the seats, dashboard, steering wheel, and door panels. The black seat centers and yellow seatbelts provide sporty contrast, harmonizing with the exterior accents.

A unique Morizo RR badge sits on the dashboard, reinforcing the special status of this model. This interior layout mirrors the cabin of Akio Toyoda’s own vehicle, making the Original Edition feel less like a luxury product and more like a curated collector’s piece.

You Can’t Just Walk In and Buy One

Exclusivity is a core part of this model’s appeal. Lexus is only building 100 units of the LBX Morizo RR Original Edition. Out of these, 70 units have already been assigned through dealership lottery applications across Japan. The remaining 30 units will be offered to the public, but competition will be steep.

Even the base LBX Morizo RR, priced at ¥5,990,400 (~$40,600), is already considered premium for the compact SUV segment. The jump to the Original Edition represents a notable 20% price increase, but the added styling, exclusivity, and badge heritage justify the premium.

Technical Specifications

A Statement Piece for the Few

The Lexus LBX Morizo RR Original Edition isn’t just another GR-powered crossover—it’s a symbolic celebration of performance, design, and exclusivity. With only 100 units, most already spoken for, and an allocation process that favors luck over wealth, owning one of these is as much about being in the right place at the right time as it is about passion for performance.

Lexus is clearly exploring the intersection of its luxury roots and Toyota’s motorsport legacy, and this model serves as a bold statement of where the brand could be headed next.