The Future of the Genesis G70: End of the Road?

The Genesis G70, once hailed as a stealthy competitor in the luxury sports sedan segment, may be approaching the end of its road. Known for its powerful V6 engine, sharp handling, and even a short-lived manual transmission option, the G70 established itself as a serious rival to German heavyweights like BMW and Mercedes-Benz.

However, a recent report from Automotive News suggests that Genesis might discontinue the G70 altogether after 2027, with no second-generation model planned—not only in the United States but potentially worldwide.

Key Highlights at a Glance

• Production reportedly scheduled only through 2027
• Genesis denies immediate discontinuation plans
• 2026 G70 models still available in US dealerships
• Third-best-selling Genesis model in the US in 2024
• Recent updates include a new turbocharged engine and Brembo brakes

Conflicting Signals on the G70’s Fate

While the latest report indicates an eventual discontinuation, it’s not the first time this rumor has surfaced. In August 2023, JoongAng Daily reported that Genesis was planning to retire the G70 after its first generation. Another report in April suggested that the brand intended to move further upmarket, potentially focusing on higher-end models.

Despite these claims, Genesis has issued a firm denial. Speaking to Motor1, a company spokesperson stated:

“We have no plans to discontinue G70 at this time. Genesis introduced the newly enhanced G70 sport sedan early last year, and the latest 2026 models are currently available at US retailers. G70 remains our third-highest selling model in the United States, representing nearly one in six Genesis sales, and we will continue to offer models that meet the needs of US consumers.”

Evolution of the Genesis G70

The G70 debuted in the US for the 2019 model year, quickly earning praise for its blend of performance, style, and value. In 2022, Genesis implemented a major refresh, adopting its now-signature “Two Lines” design language and enhancing interior quality.

For the 2024 model year, the G70 gained a new standard turbocharged 2.5-liter four-cylinder engine producing 300 horsepower, paired with standard Brembo brakes—a move that bolstered its performance credentials even further.

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Sales Performance and Market Position

The G70 remains a strong seller for Genesis in the United States, though it trails the brand’s SUV offerings. In 2024, Genesis sold 12,258 G70 units, compared to 26,944 GV70s and 22,843 GV80s. In the first half of 2025, only 5,136 G70s have been sold, suggesting a slight slowdown in demand.

Current Pricing and Trim Levels

For 2026, Genesis continues to offer the G70 in multiple configurations:

What Lies Ahead for the G70?

The possibility of discontinuation aligns with Genesis’ apparent push toward a more premium, SUV-focused lineup. While sedans like the G70 still have loyal fans, market trends show a clear consumer shift toward crossovers and electric vehicles.

If the current production timeline holds true, the G70’s first—and possibly only—generation will continue until 2027. For now, enthusiasts still have the opportunity to own one of the sportiest sedans in its segment, complete with fresh updates and competitive pricing.

A Sedan Worth Considering While It’s Still Here

Regardless of its uncertain future, the Genesis G70 remains one of the most compelling luxury sports sedans available today. Its sharp design, engaging driving dynamics, and strong value proposition make it a standout in a segment dominated by long-established European players. Whether Genesis decides to carry it forward or let it bow out in style, the G70’s legacy as a bold challenger is already secure.