MG, the historic British brand now owned by China’s SAIC Motor, is preparing one of the most ambitious expansions in its history. The company has announced plans to release 13 new energy vehicles (NEVs) globally within just two years, supported by a 10 billion yuan ($1.4 billion USD) investment in electrification. The move signals MG’s determination to compete in the global EV race while strengthening its position in both European and Chinese markets.
Key Highlights
- MG will introduce 13 new EVs worldwide between 2025 and 2027.
- The lineup will include battery-electric vehicles (BEVs), range extenders (EREVs), and plug-in hybrids (PHEVs).
- SAIC’s partnerships with Audi and Huawei will boost MG’s technology base.
- Investment of 10 billion yuan ($1.4 billion USD) will accelerate R&D in EV platforms and batteries.
- The all-new MG4 EV hatchback leads the strategy, featuring a semi-solid state battery option.
MG’s Global Expansion Strategy
Since its acquisition by SAIC in 2005, MG has transformed from a niche British automaker into a brand with strong overseas momentum. In the first half of 2025, MG sold 153,100 units in Europe, a market where its value-oriented EVs have found significant traction.
In China, however, the brand has lagged behind competitors, selling 57,254 units from January to July 2025, according to China EV DataTracker. One key reason is MG’s limited portfolio of new energy vehicles. The upcoming product offensive directly addresses this gap, aiming to align MG with the rapid adoption of EVs in its home market.
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A Diverse Lineup of New Energy Models
According to MG’s general manager Chen Cui, the brand’s future will not rely on low-cost positioning alone. Instead, MG intends to leverage SAIC’s technology ecosystem and supply chains, ensuring competitiveness across multiple segments.
The 13 upcoming models will cover a spectrum of powertrains:
- Battery-Electric Vehicles (BEVs) for fully electric mobility.
- Extended-Range EVs (EREVs) combining electric motors with small combustion generators.
- Plug-in Hybrid EVs (PHEVs) balancing flexibility with efficiency.
MG also revealed plans to integrate semi-solid state batteries, which offer higher energy density than conventional lithium-ion packs. Alongside this, the company is working on connectivity solutions with Oppo, underlining its push to combine digital innovation with electrification.
Spotlight: The All-New MG4 EV Hatchback
The MG4 hatchback is the first model to embody this new strategy. Pre-sales in China began on August 5, 2025, with a full market launch scheduled for August 29.
MG4 EV Key Specifications
| Specification | Detail |
|---|---|
| Dimensions | 4395 × 1842 × 1551 mm |
| Drivetrain | Rear-mounted single e-motor |
| Power Output | 120 kW (161 hp) |
| Battery Options | Liquid battery / Semi-solid state |
| Pricing (China) | 73,800 – 105,800 yuan ($10,300 – $14,760 USD) |
The semi-solid state version of the MG4 is expected to reach the market before the end of 2025, marking MG as one of the first mainstream automakers to bring this advanced technology into series production.
Why MG’s EV Push Matters
MG’s move highlights a broader trend in the industry: legacy and emerging automakers alike are accelerating their transition toward electrification. For MG, the timing is critical.
- In Europe, MG has already built strong recognition with value-focused EVs, competing against Volkswagen, Renault, and BYD.
- In China, the rollout of 13 new models is designed to elevate the brand’s credibility in the domestic EV market, where rivals such as BYD and NIO dominate.
By combining heritage branding with cutting-edge Chinese technology, MG is positioning itself as a global challenger capable of bridging East and West in the EV era.
The Road Ahead for MG
Whether MG can translate this ambitious plan into sustained global growth will depend on execution. The 10 billion yuan investment demonstrates serious commitment, but the EV market is becoming increasingly competitive, with established automakers and startups fighting for share.
Still, MG’s track record in Europe, coupled with SAIC’s technological backing and supply chain strength, suggests the brand could become one of the most influential players in the mid-priced EV market worldwide. The launch of the MG4 EV is only the beginning of a larger transformation that could reshape MG’s role in the global automotive industry.
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