As Toyota continues to expand the Land Cruiser name into a full-fledged sub-brand, a new, more accessible model is reportedly in development: the Toyota Land Cruiser FJ. Aimed at offering rugged off-road capabilities at a lower price point, the Land Cruiser FJ could become the brand’s most affordable body-on-frame SUV. Here’s everything we know so far about this exciting addition to Toyota’s legendary lineup.
The Land Cruiser Legacy: From Premium to Accessible
The Toyota Land Cruiser has long stood as a symbol of durability, adventure, and global reliability. With the flagship Land Cruiser J300 (sold as the Lexus LX in the U.S.) and the mid-range Land Cruiser Prado (known as the Lexus GX or the 2025 Land Cruiser in North America), Toyota is now planning to welcome a new entry-level model to the family — the rumored Land Cruiser FJ.
The name pays homage to the iconic FJ Cruiser, a vehicle loved for its unique styling and off-road prowess. However, the upcoming Land Cruiser FJ is expected to offer modern practicality, greater accessibility, and a broader appeal.
Has Toyota Confirmed the Land Cruiser FJ?
Toyota hasn’t officially announced the Land Cruiser FJ yet, but the signs are undeniable. During the 2023 global launch of the new Land Cruiser, Toyota teased three unnamed future models in a background slide. Two of those have since been revealed — the Land Cruiser SE EV and the Land Hopper — leaving one mystery model that closely resembles the rumored FJ.
Supporting this theory are two important developments:
- Toyota has filed a design patent for a vehicle resembling the FJ in the Philippines.
- A trademark application for the name “Land Cruiser FJ” has been filed in Japan.
Expected Design and Dimensions
The Land Cruiser FJ is expected to be a compact, boxy SUV with a strong visual connection to the Compact Cruiser EV concept and styling cues from both the Land Cruiser and Lexus GX. Unlike the original FJ Cruiser, the new model is expected to have conventional four doors, improving everyday usability.
Rumored Dimensions:
| Specification | Measurement |
|---|---|
| Length | 173.6 in (4.41 m) |
| Width | 73 in (1.85 m) |
| Height | 73.6 in (1.87 m) |
| Wheelbase | 101.5 in (2.58 m) |
Compared to the current 2025 Land Cruiser, the FJ would be over 20 inches shorter, making it a “baby Land Cruiser.” It would still compete closely with two-door SUVs like the Ford Bronco or Jeep Wrangler.
Platform, Powertrain, and Capability
Reports suggest the Land Cruiser FJ will ride on Toyota’s IMV 0 platform, a body-on-frame architecture designed for flexibility and affordability. This platform supports combustion, hybrid, and electric powertrains — a crucial feature for global markets.
Initial offerings are likely to include:
- A 2.7L 2TR-FE gasoline engine (used in previous Tacoma models)
- Paired with a 6-speed manual or automatic transmission
- Diesel options for select international markets
If the model makes it to the U.S., expect a hybrid version to comply with emissions standards and consumer expectations.
Target Market and Positioning
The Cruiser FJ is expected to launch in Japan by late 2025, possibly debuting at the 2025 Japan Mobility Show. Global availability may begin in early 2026, with a hybrid U.S. version potentially coming later.
Toyota is clearly eyeing a niche left open by the rising prices of the Tacoma, 4Runner, and competitors like the Jeep Wrangler and Ford Bronco. A smaller, simpler SUV could resonate with:
- Younger buyers
- Off-road enthusiasts on a budget
- Urban adventurers looking for capability in a compact form
Can the Land Cruiser FJ Make It to the U.S.?
While speculation suggests Toyota is considering the Cruiser FJ for the American market, its success will depend on pricing and manufacturing strategy.
The expected price in Japan is under $30,000, but U.S. versions typically cost more. To succeed, the Land Cruiser FJ would need to start between $30,000 and $35,000, significantly undercutting the base 4Runner.
To meet U.S. regulations and avoid high tariffs, Toyota may need to:
- Assemble the model in North America
- Leverage local hybrid battery plants
- Design it with American safety/emissions compliance in mind
Conclusion: A Potential Game-Changer
The Cruiser FJ has the potential to fill a critical gap in Toyota’s SUV lineup — offering affordable off-road performance, strong design, and global appeal. While the model hasn’t been officially confirmed, patent filings and corporate hints suggest it’s not just a rumor.
As off-road-capable vehicles become increasingly expensive, Toyota may have found its next success story by combining heritage, practicality, and value. The Cruiser FJ could become the spiritual successor to the original FJ Cruiser — but with more doors, better fuel economy, and a price tag that doesn’t scare away younger buyers.
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