Acura Ends TLX Production Amid Plummeting Sales and Market Shift

In a move that marks the end of an era, Acura has confirmed it will cease production of the TLX sedan later this month. Once hailed as a cornerstone of the brand, the TLX now bows out quietly, overwhelmed by dwindling sales and a dramatic industry pivot toward crossovers. The decision, though inevitable, signals a deeper transformation in Acura’s strategy as it shifts focus to models like the Integra, ADX, and upcoming RSX.

Key Takeaways

• Acura will officially halt TLX production by the end of July 2025.
• Sales of the TLX have plummeted, with only 3,634 units sold in the first half of 2025.
• The TLX was once a bestseller, with over 1 million units sold since its inception.
• Acura blames evolving market demands and increased SUV popularity for the sedan’s demise.
• The performance-focused TLX Type S variant will also be discontinued.
• The 2026 Integra will now carry the mantle of Acura’s performance sedan lineup.

A Quiet Farewell for a Former Bestseller

Once positioned as Acura’s mid-size luxury sedan flagship, the TLX’s downfall has been years in the making. In 2015, the TLX sold 47,080 units in the U.S., but by 2019, that number had dropped to 26,548. The pandemic only accelerated this decline, and 2024 witnessed an alarming 55.6% drop in TLX sales year-over-year, totaling just 7,478 units.

Through the first six months of 2025, sales fell even further to 3,634 units, underscoring a clear disconnect between the TLX and current market demand. While Acura initially attributed the downturn to a reconfiguration of its Marysville Auto Plant, months of supply at dealerships pointed to a deeper issue: consumers were simply no longer interested in the TLX.

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Acura Shifts Focus to Crossovers and the Integra

In a subdued statement, Acura explained the decision as a way to “better align with the evolving needs of our customers and the changing landscape of the automotive industry.” In other words, sedans like the TLX no longer fit into a world dominated by crossovers.

Instead, Acura is doubling down on its crossover portfolio with the launch of the new ADX and the upcoming RSX. The brand also highlighted that the “award-winning Integra” will continue the legacy of sporty performance sedans within the lineup. The Integra’s recent sales success, outselling the TLX by a ratio of over 3-to-1, appears to have sealed the TLX’s fate.

The TLX: A Look Back at an Acura Icon

Introduced in 2014 as the successor to both the Acura TL and TSX, the TLX was intended to streamline Acura’s sedan offerings while delivering a blend of luxury and sportiness. Over the years, it served as a key pillar of the brand’s sedan identity, often praised for its driving dynamics, upscale features, and strong value proposition.

Despite its sharp looks and available all-wheel drive, the TLX couldn’t survive the SUV wave that swept through the industry. Consumer preferences have shifted dramatically toward higher-riding utility vehicles that offer more practicality without sacrificing luxury or performance.

2025 Acura TLX Specifications

A Natural End to a Changing Era

Though the TLX is departing the stage with little fanfare, it leaves behind a legacy that helped define Acura for over three decades. Alongside its predecessor, the TL, it accounted for more than 1 million units sold across North America—a remarkable feat in any segment.

But like many sedans of its time, the TLX was a victim of shifting consumer priorities. As buyers continue to favor crossovers and SUVs, automakers are being forced to pivot. Acura’s decision is a reflection of this wider industry transformation.

While enthusiasts may mourn the loss of a well-balanced luxury sedan, Acura is clearly looking ahead, betting on the continued success of models that better match market trends. With the Integra taking the TLX’s place and the RSX on the horizon, the brand is repositioning itself to remain competitive in a rapidly evolving automotive landscape.