Kia Extends Lifespan of Popular Sorento SUV as Sales Remain Strong

The current generation of the Kia Sorento, internally designated as MQ4, was introduced globally in early 2020 and launched in the United States by September of the same year. Traditionally, Kia refreshes its models every six years, which would point to an all-new Sorento arriving in 2026. However, recent reports from South Korea suggest that Kia has decided to push the next-generation model’s debut to 2028 for key global markets.

The reason behind this delay is a rare but strategic one in the automotive world: the Sorento remains so popular and successful that Kia sees no urgent need to replace it. Backed by a strong global sales performance and modern features like hybrid powertrains, the SUV continues to deliver exceptional value and market relevance.

Key Takeaways on the Sorento’s Delayed Redesign

• Kia has extended the MQ4 Sorento’s production lifespan due to sustained global popularity
• Originally expected in 2026, the next-generation Sorento (MQ5) is now set for a late 2027 debut in Korea, and 2028 for the U.S. and Europe
• The current Sorento offers modern features, including hybrid options, keeping it competitive
• Strong global demand includes 50,919 units sold in the first half of 2025 alone
• Next-gen model to adopt EV9-inspired design and new in-car technology

A Rare Decision: Success Delays Success

The Sorento’s longevity is rooted in its steady demand across several major markets. Despite being in its fifth year, the SUV remains one of Kia’s top-selling models globally. In the first six months of 2025, Kia delivered nearly 51,000 Sorento units—putting it right behind the Telluride and Sportage in sales rankings.

Reports from South Korea, including a segment aired by Woopa TV, suggest that this ongoing momentum has given Kia the confidence to extend the MQ4 generation’s lifecycle by at least two more years. The decision allows more time to refine the next Sorento and ensure it delivers a significant leap forward in both design and technology.

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Why the Current Sorento Is Aging So Well

One of the biggest reasons Kia can afford to delay the new generation is the current Sorento’s solid foundation. The MQ4 features updated platforms, advanced driver-assistance systems, and a hybrid powertrain that appeals to a wide range of buyers. These features have helped the model stay fresh and competitive, even as rivals update their lineups.

Additionally, Kia has invested in consistent improvements across trim levels, offering buyers enhanced tech, comfort, and safety with every passing year.

What to Expect from the 2028 Kia Sorento

While the next-generation Kia Sorento is still a few years away, early information offers a clear direction. Internally coded as MQ5, the new model will draw heavy design inspiration from the Kia EV9, the brand’s flagship electric SUV. Expect bold design elements like vertical LED lighting, updated Starmap taillights, and a more upright, modern stance.

Inside, the next Sorento is slated to feature dual 12.3-inch panoramic displays, advanced infotainment powered by Kia’s new Pleos software, and possibly ventilated second-row seats. Material upgrades are also expected, aimed at delivering a more premium experience.

Electrification will continue to play a role, though the Sorento is not expected to transition to a fully electric powertrain just yet. Instead, it will likely continue with a hybrid and possibly plug-in hybrid setup, building on its existing technology.

Specifications Snapshot: 2025 Kia Sorento

A Confident Hold on the Market

For customers considering the 2025 Kia Sorento, the delayed arrival of the next generation may come as welcome news. Purchasing now means enjoying a proven, reliable, and feature-rich SUV without the concern of immediate obsolescence. Kia’s strategy also reflects a broader industry trend: when a vehicle resonates this well with consumers, there’s little need to rush its replacement.

By extending the Sorento’s lifecycle, Kia gains the flexibility to develop a more advanced next-gen model while capitalizing on the existing SUV’s continued success.