Stellantis, the multinational automotive group overseeing 14 global car brands, has announced a significant financial downturn in the first half of 2025. The company posted a net loss of €2.3 billion, with global revenues declining by 13% compared to the same period in 2024. Despite continued efforts to restructure and streamline operations, several regions reported sharp declines in shipments, underscoring the operational and strategic hurdles facing one of the industry’s largest players.
Key Developments at a Glance
- Stellantis reports a €2.3 billion net loss in H1 2025
- Global vehicle shipments fell by 8%, totaling 2.69 million units
- North American deliveries down 23% due to tariff-impacted imports
- Sales in Europe fell 7% amid delays in new model rollouts
- South America and MEA regions provided some relief with modest gains
- Maserati sales dropped by 72.5% since H1 2023
- CEO Antonio Filosa signals “tough decisions” ahead
- New model launches still planned for late 2025
- Fuel cell and selected product programs scrapped to cut costs
Regional Performance Breakdown: North America Takes the Biggest Hit
Among Stellantis’s core markets, North America experienced the steepest decline, with a 23% drop in shipments. The decrease was largely attributed to fewer imports of vehicles affected by new tariffs, impacting profitability and volume.
In Enlarged Europe, where Stellantis has deep brand roots with Peugeot, Fiat, Opel, and Citroën, deliveries slid by 7%. The group cited a slow rollout of new B-segment vehicles as a contributing factor. Meanwhile, challenges also emerged in China, India, and the Asia Pacific region, although these were not quantified in detail.
Despite the widespread contraction, South America posted a 20% growth, while the Middle East and Africa (MEA) saw a 5% increase in deliveries — offering some cushion against global losses.
Read Also : Cupra Halts U.S. Market Entry Plans Amid Tariffs and Industry Challenges
Leadership Response: A New CEO and a New Approach
New CEO Antonio Filosa acknowledged the uphill battle ahead, calling 2025 “a tough year.” However, he remains committed to turning around performance through “tough decisions” and long-term vision. While exact restructuring measures have not been disclosed, Filosa emphasized that Stellantis will not divest any core assets — including Maserati, despite its poor performance.
“We’re realistic about the challenges,” Filosa stated, “but confident in our ability to fix what’s wrong in Stellantis.”
Brand Spotlight: Maserati, Lancia, and DS Face Steep Declines
The iconic Maserati marque continues to struggle. After delivering 26,600 vehicles in 2023, the brand sold just 11,300 in 2024 — a 57% drop. In the first half of 2025, Maserati managed only 4,200 units, representing a 35% year-over-year drop and a 72.5% decline from H1 2023.
Lancia’s relaunch appears to be faltering, with a 73.8% drop in shipments in the EU+EFTA+UK region. Meanwhile, DS Automobiles fell 20.2%, and Opel/Vauxhall and Citroën also recorded double-digit losses. The underperformance of these European brands adds pressure to Stellantis’s vast and complex brand portfolio.
Bright Spots: Alfa Romeo, Peugeot, Jeep, and the Avenger
Not all brands within the Stellantis group are in decline. Alfa Romeo posted a 33% increase in sales, while Peugeot and Jeep managed modest growth. Additionally, the company celebrated a significant milestone with 200,000 orders for the Jeep Avenger since its launch two years ago — a crossover that remains exclusive to select markets outside the United States.
Looking ahead, Stellantis has several launches planned for late 2025, including:
- Jeep Compass
- Citroën C5 Aircross
- DS N°8
- Gas-powered Fiat 500 (Europe)
- Jeep Cherokee (U.S.)
- Dodge Charger Sixpack (U.S.)
- Ram 1500 with 5.7L HEMI V-8 (U.S.)
Strategic Cost-Cutting and Operational Restructuring
In a move to cut expenses and refocus resources, Stellantis has discontinued its hydrogen fuel cell program and canceled several unnamed product development programs. These actions are part of a broader strategy to optimize efficiency across its sprawling operations.
However, the group has yet to detail which specific products or platforms will be affected. Analysts suggest that managing such a large roster of underperforming brands — while maintaining innovation and quality — may be one of Stellantis’s most formidable tasks in the coming quarters.
Looking Forward: A Crucial Second Half of the Year
Stellantis enters the second half of 2025 under increased scrutiny, with investors, suppliers, and customers watching closely. The €2.3 billion loss signals more than a temporary market hiccup — it reflects structural issues that demand urgent resolution.
Filosa’s pledge to “re-establish profitable growth” is bold but untested. Whether the planned model launches and ongoing cost-cutting will be enough to stabilize Stellantis remains to be seen. One thing is clear: the second half of 2025 will be decisive in determining the group’s long-term trajectory in the global automotive landscape.
H1 2025 Stellantis Performance Snapshot
| Metric | Value |
|---|---|
| Net Loss | €2.3 Billion |
| Revenue Change YoY | -13% |
| Global Shipments | 2.69 Million Vehicles |
| Shipment Decline YoY | -8% |
| North America Shipments | -23% |
| Enlarged Europe Deliveries | -7% |
| South America Deliveries | +20% |
| MEA Region Growth | +5% |
| Maserati Sales (H1 2025) | 4,200 Units |
| Maserati Decline vs H1 2023 | -72.5% |
| Avenger Orders (Since Launch) | 200,000 Units |
What This Means for Stellantis and the Industry
Stellantis’s H1 2025 report paints a picture of an automaker in transition. With mounting pressure on European brands, tariff barriers, and underperforming premium nameplates like Maserati and Lancia, the company faces a crossroads.
Yet, the resilience of brands like Alfa Romeo and Jeep, alongside strategic model launches, offers glimmers of recovery. Whether Stellantis can capitalize on these opportunities and reverse its financial course will be the story to follow in the months ahead.
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