Mitsubishi Hikes Prices by 2.1% Amid U.S. Tariffs on Imported Vehicles

Mitsubishi Motors has officially joined the growing list of automakers forced to raise vehicle prices in response to escalating U.S. import tariffs. Starting tomorrow, the Japanese automaker will implement a 2.1% average price increase across its vehicle lineup sold in the U.S., marking a significant development in the ongoing automotive tariff saga.

Price Adjustments Hit Outlander, Eclipse Cross

According to Reuters, the new pricing will not be applied retroactively. Vehicles already in dealer inventory will retain their previous price points. However, all newly arriving models will see updated MSRPs.

To put things into perspective:

• The Mitsubishi Outlander, currently priced at $29,645, will now start at approximately $30,268, reflecting a $623 increase.
• The Eclipse Cross, which starts at $26,545, will climb to around $27,102, with a $557 price jump.

These figures highlight how even modest percentage increases can impact affordability, especially in the entry-level and compact SUV segments where price sensitivity is high.

Tariffs Taking Their Toll

Mitsubishi’s decision follows Donald Trump’s reintroduction of a 25% tariff on imported vehicles, a move that has already affected other manufacturers. Earlier this year, Mitsubishi halted vehicle deliveries to U.S. dealerships amid uncertainty surrounding the tariffs. Deliveries resumed only recently, suggesting that the company has accepted that the tariff situation won’t be resolved quickly.

The automaker described the price increase as “a direct result of our regular and ongoing review of pricing in order to ensure we are in-line with segment expectations.” However, industry analysts see it as a clear reaction to the tariff’s financial burden.

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Mitsubishi Joins a Growing List of Affected Automakers

Mitsubishi is not alone. Several automakers have already adjusted their pricing to offset the added costs brought by tariffs:

• Ford increased the price of the Maverick, Bronco Sport, and Mustang Mach-E (all manufactured in Mexico) by up to $2,000.
• Subaru implemented price hikes between $750 and $2,055 across much of its lineup.
• Ineos also joined the list of automakers reacting to tariff-related pressures.

These increases indicate a broader trend that could reshape vehicle pricing in the U.S. moving forward, particularly if the trade climate does not improve.

What Consumers Should Know

For now, Mitsubishi buyers who act quickly may still find older inventory at lower prices on dealer lots. However, prospective buyers should be prepared for rising costs across the board as tariff-driven pricing pressures ripple through the industry.

If the current trend continues, further price hikes are not off the table. Mitsubishi and other brands may be forced to pass more of the tariff burden onto consumers, especially if the trade policies remain unchanged during the ongoing election cycle.

Final Thoughts

The 2.1% increase might seem modest on paper, but in practice, it adds up—especially for families already dealing with inflation and high financing costs. Mitsubishi’s move is a clear sign that U.S. import tariffs are reshaping the auto market in 2025.

For automakers like Mitsubishi, which rely heavily on imported production, pricing strategies will remain under scrutiny in the months to come. The situation remains fluid, but one thing is clear: tariffs are now a core factor in automotive pricing decisions.